Why the World Needed Another Matrimony App: How Riishta Was Born

From Day 1, we have been clear about the kind of apps we didn’t want to build. The market already had enough of them: crowded, loud, and built on the same outdated incentives. They measure success by the number of profiles, not the quality of outcomes. They gamify engagement, then act surprised when people burn out and don't find a match. Every dissatisfied customer is an opportunity for them to sell a higher tier subscription. But the real problem isn’t that existing platforms are bad. It’s that they’re tired. They were designed for a different internet, an era when the web was a catalog, not a conversation. When connection meant “matching,” not understanding. So yes, the world needed another matrimony app. Just not one built the old way. That's why Riishta was born. We built ours around a simple premise: technology should assist, not replace, human judgment. We don’t believe AI can tell you who to marry. But it can quietly highlight the things that make relationships work. Shared rhythms, communication style, the small signals that predict comfort. It can help people express themselves better and spot alignment faster. It can take away the noise so what’s left is the part that actually matters: two people talking with clarity. The internet doesn’t need more discovery. It needs more discernment. Most apps treat attention as the goal. We treat attention as the enemy. Our goal is to help you find your person and leave. Get married, get settled in your life. That’s not great for recurring revenue, but it’s great for trust. Because you can’t build a relationship on a platform designed to keep you from leaving it. We also realized something fundamental: people still want structure. Not control, not pressure, just a framework that respects both family context and personal agency. The challenge wasn’t to make matchmaking cool. It was to make it clear. Clarity is underrated. It’s what makes conversations easier, intentions visible, and expectations realistic. It’s the difference between “let’s see where this goes” and “let’s see if this makes sense.” So we built features that encourage full, thoughtful profiles. We built AI that summarizes vibes, not bios. We built analytics that show engagement patterns instead of empty metrics. And we kept the design calm because modern romance doesn’t need fireworks, it needs focus. We didn’t call it a repair. We called it a revolution. A small one, maybe, but necessary. Because when people say, “There are already too many apps,” what they really mean is, “There are too many that stopped trying.” The internet keeps evolving, but matrimony apps haven't caught up. We scroll more, understand less, and confuse visibility for value. The next generation of platforms shouldn’t chase scale. They should chase sincerity. We wanted to build something that works quietly. Something that doesn’t scream for attention but earns it. The kind of product that trusts users to be thoughtful, and in return, becomes trustworthy. So yes, the world didn’t need another matrimony app. It needed one that remembered what “together” was supposed to mean.