Privacy Policy

This privacy policy was last modified on 2/12/2025

Riishta.com (“Riishta”, “we”, “our”, or “us”) is committed to protecting and respecting your privacy.

1. OUR APPROACH TO PRIVACY

This privacy policy sets out how we collect, store, process, transfer, share and use data that identifies or is associated with you (“personal information”) when you use our app(s) (including via mobile or desktop), any website or webpage operated by us (including https://riishta.com/), and any services we provide or otherwise interact with us (together the “Services”).

2. ABOUT US

ContiNuvo Ventures (company no. UDYAM-DL-02-0106004) is the data controller of the personal information we hold about you. Our registered and postal address is 220-D, Pocket-C, Mayur Vihar, Phase-2, Delhi-110091. Our data protection officer can be contacted at support@riishta.com

3. PERSONAL INFORMATION WE COLLECT ABOUT YOU AND HOW WE USE IT

Riishta does not sell personal data to third parties. The table at Annex 1 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information. More generally, you may provide us with personal information when you: (a) sign up to the Services and complete your profile; (b) are using our Services; (c) communicate with us (whether through the Services, online including via social media, or by email); (d) communicate with others on the Services; and (e) when you answer our surveys or participate in our events, campaigns and partnerships. Social media login Please note that if you create your account using social media login details (e.g. Google ), you give permission to that social media platform to share with us your name, profile picture and email address. Special categories of personal data Some of the personal information you provide us, including religion, race, ethnicity, and biometric data (like an image of your face) where used for identification purposes, and certain other information you may choose to provide as part of using the Services (such as information about your politics, philosophical beliefs, health, and sex life) will be treated as special category personal data to which additional protections apply under data protection law. We process such special category personal data because you have chosen to submit that information to our Services. We will not share this data with anyone other than in accordance with this privacy policy. Biometric data for identification purposes. Biometric data is used solely for identity verification, fraud prevention, and platform safety, and is never used for advertising, profiling, or any automated decision-making that produces legal or significant effects on users. We may use identity verification services provided by a third party (the “Verification Provider”) to confirm your identity and protect against fraud and abuse. When you create an account, you may be asked to submit a selfie image. The Verification Provider may use facial recognition technology to produce a unique biometric identifier based on facial geometry that can be used to compare your selfie to the image in your chosen profile picture to determine the likelihood that the images are a match. You can also verify your photo on a voluntary basis (to add the blue ‘verified’ badge to your profile). Riishta.com can request to receive the biometric identifier generated from the images. For identity verification and security purposes, Riishta.com will have access to the selfie image as well as the results of the identity verification process. We may use this process and associated information to verify your identity and protect against fraud and misrepresentation. We do not use, disclose, or retain your biometric information for any other commercial purpose. Verification Provider processes this information on our behalf strictly in accordance with our contractual agreements.

When a selfie is identified as fraudulent, for example a photo of someone else, to try and bypass our checks we may pass this selfie to our verification service who will use this data to train their anti-spoofing model to support the prevention and detection of fraud. We reserve the right to keep these images for up to 2 years after which they will be deleted. This would also lead to immediate ban from using Riishta.com services for the user

4. DATA RETENTION

We will only retain your personal information for as long as reasonably necessary to fulfil the purposes for which we collected it. Users may request deletion of their account and associated personal data at any time. Upon account deletion, personal data will be deleted or anonymised without undue delay, subject only to legal retention obligations. To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, as well as the applicable legal, regulatory, tax, accounting, or other requirements. How long we retain your personal information will also depend on the type of account you have with us and whether your account has been deactivated or deleted. For example, if you have a marriage profile and you have closed your account, the personal information in your account will be fully deleted and/or anonymised after 2 years. We have in place a data retention policy which sets out in further detail our policy on data retention and deletion. Please note, however, that we will continue to retain anonymized transactional records and purchase complaint records. We may also retain your personal information for a longer period in certain circumstances, including in the event of an on-going complaint, in the context of a criminal, financial or regulatory investigation (or similar), if we consider on-going retention is needed to protect the health, safety and wellbeing of Riishta.com staff, other users or other third parties, or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

5. RECIPIENTS OF PERSONAL INFORMATION

We may share your personal information with the following (as required in accordance with the uses set out in Annex 1 or as otherwise described below): (a) Service providers: we may share your personal information with third parties and other service providers that perform services for us or on our behalf, which may include providing app, website and data hosting, data centre and storage facilities, communications, surveys and chat facilities, user relationship management, social media platforms, moderation services, marketing communications, advertising, push notifications, technical support, error reporting and fixing, analytics, verification services and/or fraud prevention.

(b) Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business. (c) Law enforcement, regulators and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and/or the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements; (iii) enforce our terms and/or (iv) exercise or protect the rights, property, or personal safety of Riishta.com, its users or others. This includes exchanging information with other companies and organizations for the purposes of cybersecurity, fraud protection, and credit risk reduction. (d) Other members of the Riishta group: where applicable, we may share your personal information with our affiliates (for example, where they provide services on our behalf) or where such sharing is otherwise necessary in accordance with the uses set out in Annex 1.

6. MARKETING AND ADVERTISING

From time to time, we may contact you with information about the Services, including sending you marketing messages and asking for your feedback on our Services. Marketing messages we send will be by email, text and in app messaging For some marketing messages, we may use personal information we collect about you to help us determine the most relevant marketing information to share with you. We will only send you marketing messages if we have your consent or, if consent is not required under applicable law, you have not opted out of receiving messages from us. You can withdraw your consent or opt out of receiving further communications at a later date, by clicking on the unsubscribe link at the bottom of our marketing emails, (in the case of text) texting STOP to our marketing texts or, if you are logged in to the Services, toggling your preferences within your account settings . Unsubscribing from marketing emails will not unsubscribe you from system or legal notifications which we may need to send as part of the Services we provide. From time to time, we may need to contact you by email or via our support team.

7. STORING AND TRANSFERRING YOUR PERSONAL INFORMATION

We implement appropriate technical and organisational measures, including encryption, to protect your personal information against accidental or unlawful access, destruction, loss, alteration, or damage. All personal information we collect will be stored on our secure servers. Where data processing is carried out on our behalf by a third party, we take steps to ensure that appropriate security measures are in place to prevent unauthorised disclosure of personal information. Despite these precautions, however, we cannot guarantee the security of information transmitted over the internet or that unauthorised persons will not obtain access to personal information. International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where our affiliates and our third party service providers have operations. These international transfers of your personal information will be made pursuant to appropriate safeguards. If you wish to enquire further about the safeguards used, please contact us using the details set out at the end of this privacy policy.

8. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL INFORMATION

In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold: (a) Right of access. You have the right to obtain access to your personal information. (b) Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal information to another person. (c) Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay. (d) Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified. (e) Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you. (f) Right to withdraw consent. If you have provided consent to any processing of your personal information, you have a right to withdraw that consent (without affecting the lawfulness of our processing prior to you having withdrawn your consent). Right to object: you also have the right, in certain circumstances, to object to any processing based on our legitimate interests in certain circumstances. You can also object to our direct marketing activities for any reason by clicking the “unsubscribe” link set out in any marketing communication you receive or toggling your preferences in your account settings. See paragraph 6 for further details. Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply. If you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy. You may also review, remove, and edit some of the personal information you have submitted to us by logging into your account.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies to distinguish you from other users of our Services. Please refer to our Cookies Policy for more information as to the way in which we use cookies on our Services.

10. LINKS TO THIRD PARTY SITES

Our Services may, from time to time, contain links to and from third party websites, including those of our business partners, advertisers, news publications and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

11. CHANGES TO THIS POLICY

We may update this privacy policy from time to time and so you should review this page periodically. When we change this privacy policy in a material way, we will update the “last modified” date at the end of this privacy policy. Changes to this privacy policy are effective when they are posted on this page.

12. CHILDREN (18 and under)

You must not use our Services if you are under the age of 18. No one under age 18 may provide any information through our Services. If you are under 18, you must not use any of our services or features, register an account, make any purchases, or provide any information including but not limited to: your name, address, telephone number, email address, username. We do not knowingly collect personal information relating to anyone under this age. If we learn we have collected or received personal information from an individual under 18, we will promptly delete that information. If you have any information from or about a child under 18, please contact privacy@riishta.com

13. CONTACTING US

If you have any questions, comments and requests regarding this Privacy Policy, you can contact us: By post: 220-D, Pocket-C, Mayur Vihar, Phase-2 Delhi 110091 India By email : privacy@riishta.com

ANNEX I. PERSONAL INFORMATION WE COLLECT

We collect and process various categories of personal information in order to provide, operate, protect, and improve our Services. The categories of personal information, how we use them, and the legal basis for processing are described below.

I. CONTACT DETAILS, PROFILE DETAILS, AND COMMUNICATIONS DATA

We collect contact details such as your username, email address, and phone number. We also collect profile details including your username, date of birth, voice and video profiles, gender, religion, photographs, and additional information such as hobbies, preferences, biography, and social media details where applicable. In addition, we collect communications data relating to messages exchanged with other members of the Services or with Riishta.com representatives.

We use this information to assist you in creating a profile, to register you with the Services, and to enable you to use the Services. This includes discovering and being discovered by other members, communicating with other members where necessary, communicating with us, managing our relationship with you, and enforcing our Terms of Service. We also use this information to administer your account, including sending information about changes to our policies, terms, and other administrative updates.

The legal basis for processing this information is that such processing is necessary to perform our contract with you. Special category data is addressed separately below.

II. SPECIAL CATEGORY PERSONAL DATA

We may collect special category personal data, including religion, ethnicity, and certain other information you choose to provide as part of using the Services.

We use this information solely to enable you to use the Services. The legal basis for processing this data is your explicit consent, which you provide either by selecting options when completing your profile or by voluntarily submitting such information to the Services.

III. IDENTITY VERIFICATION DATA

We collect contact details along with technical and usage data in order to verify your identity, including verification via SMS or email.

This processing is carried out in our legitimate interests to verify that the email address or phone number provided during registration belongs to you, to ensure data accuracy, and for security purposes. This processing may also be necessary for consent management and for the prevention and enforcement of crime.

IV. BIOMETRIC DATA

We may process biometric data for the purpose of uniquely identifying an individual, as described in detail in section 3 of this privacy policy.

This data is used to verify your identity for use of the Services and to protect against fraud and abuse. The legal basis for this processing is our legitimate interest in ensuring security and preventing misuse of the platform. It may also be necessary for reasons of substantial public interest, including protecting the public against dishonesty such as spam or identity fraud and preventing or detecting unlawful acts.

V. MARKETING AND ADVERTISING DATA

We collect contact details, marketing preferences, communications data, technical and usage data, and profile details for marketing and advertising purposes. This includes sending newsletters and measuring the effectiveness of our marketing activities.

Where required by law, we rely on your consent to process this data. Where consent is not required, processing is carried out in our legitimate interests to understand how users interact with our Services and to grow and market our business.

VI. CUSTOMER SUPPORT, FEEDBACK, AND SURVEYS

We collect contact details, profile details, communications data, and marketing details in order to respond to your queries and complaints, provide information or materials you request, and conduct surveys or collect feedback to improve our Services.

The legal basis for this processing is our legitimate interest in maintaining positive customer relationships and understanding user experiences so that we can improve the Services.

VII. COMPETITIONS AND PRIZE DRAWS

We collect contact details, profile details, communications data, marketing details, technical data, and usage data to enable you to participate in prize draws or competitions.

This processing is carried out in our legitimate interests to study how users use our Services and to support the growth and promotion of our business.

VIII. TECHNICAL AND USAGE INFORMATION

We collect technical information such as IP address, browser type, internet service provider, device identifiers, login information, time zone settings, browser plug-ins, preferred language, operating system, and platform. We also collect usage data including clickstream information, pages viewed or searched, page response times, duration of visits, referral sources, interaction information, and navigation and search terms used.

We use this information for analytics, to improve the Services and ensure content is presented effectively, for marketing and advertising, and to understand user preferences. Where required by law, we rely on consent. Where consent is not required, processing is carried out in our legitimate interests to analyse usage and grow our business.

IX. GEOGRAPHICAL LOCATION DATA

We collect geographical location data to enable users to find other users nearby and to facilitate virtual or real-life meetups.

This data is processed based on your explicit consent, provided either through profile settings or by voluntarily submitting the information.

X. BUSINESS ADMINISTRATION AND SECURITY

We collect contact details, profile details, communications data, and technical and usage data to administer and protect our business and Services. This includes troubleshooting, fraud prevention, IT security, data analysis, testing, system maintenance, support, reporting, and data hosting.

The legal basis for this processing is our legitimate interest in monitoring the Services, resolving errors, protecting systems and data, and preventing or detecting criminal activity. This processing may also be necessary to comply with our legal and regulatory obligations under applicable law.

PERSONAL DATA

The following subsections detail the categories of Personal Data, including categories of sensitive personal information, that we collect and have collected over the past twelve (12) months. For each category of Personal Data, these subsections also set out the source of that Personal Data and our commercial or business purpose for collecting that Personal Data. More information regarding those sources and categories are set forth below. Categories of Personal Data We Collect Profile or Contact Data

• Profile or Contact Data
• Examples of Personal Data Collected:
• Name
• Email
• Phone number
• Address
• Username
• Profile photo
• User bio
• Source:
• You
• Identifiers
• Examples of Personal Data Collected:
• Cultural or social identifiers such as your hobbies or preferences (for example, being a skateboarder, a football fan, an environmental activist, religious or philosophical beliefs, etc.)
• Source:
• You
• Device/IP Data
• Examples of Personal Data Collected:
• IP address
• Device ID
• Domain server
• Type of device/operating system/browser used to access the Services
• Browser plug-in types and versions
• Internet service provider
• Preferred language
• Source:
• You
• Third parties, including Analytics Partners
• Web Analytics
• Examples of Personal Data Collected:
• Web page interactions
• Referring webpage/source through which you accessed the Services
• Referral source/exit pages
• Statistics associated with the interaction between device or browser and the Services
• Source:
• You
• Third parties, including Analytics Partners
• Geolocation Data
• Examples of Personal Data Collected:
• IP-address-based location information
• GPS data
• Time zone setting
• Source:
• You
• Social Network Data
• Examples of Personal Data Collected:
• Email
• Phone number
• User name
• IP address
• Device ID
• Name
• Profile picture
• List of friends
• Source:
• You
• Third parties, including Social Networks
• Consumer Demographic Data
• Examples of Personal Data Collected:
• Age / date of birth
• Gender
• Race
• Ethnicity
• Sexual orientation
• Photos, Videos and Recordings
• Examples of Personal Data Collected:
• Photos, videos or recordings of you
• Photos, videos or recordings of your environment.
• Source:
• You
• Other Identifying Information that You Voluntarily Choose to Provide
• Examples of Personal Data Collected:
• Identifying information in emails, letters, or texts you send us or in your survey responses
• Source:
• You
• Sensitive Personal Information
• Examples of Personal Data Collected
• Race or ethnic origin
• Precise geolocation
• The contents of your communications exchanged with other members
• Sexual orientation
• Personal data concerning your health
• Religious beliefs
• Philosophical beliefs
• Source:
• You
• Categories of Third Parties to Whom we Disclose this Personal Data:
• Service Providers
• Business Partners
• Parties You Authorize, Access or Authenticate, including Other Users
• Our Commercial or Business Purposes for Collecting or Disclosing Personal Data
• Providing, Customizing and Improving the Services
• Creating and managing your account or profile
• Processing orders or other transactions.
• Providing you with the products, services or information you request.
• Meeting or fulfilling the reason you provided the information to us.
• Providing support and assistance for our Services.
• Communicating with you regarding changes to our policies, other terms and other administrative information such as reminders, technical notices, updates and security alerts.
• Improving the Services, including testing, research, internal analytics and product development.
• Personalizing the Services, website content and communications based on your preferences.
• Doing fraud protection, security and debugging.
• Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws, such as the CCPA.
• Marketing the Services
• Marketing and selling the Services.
• Showing you advertisements, including interest-based or online behavioural advertising.
• Corresponding with You
• Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about us or the Services.
• Sending emails and other communications according to your preferences or that display content that we think will interest you.
• Meeting Legal Requirements and Enforcing Legal Terms
• Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
• Protecting the rights, property or safety of you, us or another party.
• Enforcing any agreements with you.
• Responding to claims that any posting or other content violates third-party rights.
• Resolving disputes.

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

HOW WE DISCLOSE YOUR PERSONAL DATA

We disclose your Personal Data to the categories of service providers and other parties listed in this Annex 2 and in the “Who We Share Your Personal Data With” section of the Privacy Policy.

DATA RETENTION

We retain your data using the criteria described in the section in the main body of this privacy policy entitled “Data Retention.” Access You have the right to request certain information about our collection and use of your Personal Data. In response, we will provide you with the following information:

• The categories of Personal Data that we have collected about you.
• The categories of sources from which that Personal Data was collected.
• The business or commercial purpose for collecting or selling your Personal Data.
• The categories of third parties with whom we have shared your Personal Data.
• The specific pieces of Personal Data that we have collected about you.

If we have disclosed your Personal Data to any third parties for a business or commercial purpose, we will identify the categories of Personal Data shared with each category of third party recipient. If we have sold or shared your Personal Data, we will identify the categories of Personal Data sold or shared to each category of third party recipient. Deletion You have the right to request that we delete the Personal Data that we have collected from you. We may need to retain comply with any legal obligations that may be needed subject to the use of your data. Correction You have the right to request that we correct any inaccurate Personal Data we have collected about you.